Week of 6–12 August

Here's what Mailly did.

You brought the customers. Mailly handled the rest — segments, copy, timing and follow-ups.

AUTOPILOT · RUNNING

I sent 4 campaigns and rescued 148 abandoned carts.

Your winter jacket restock landed well with repeat buyers, so I pushed it to a lookalike group on Thursday. Two subject lines were underperforming — I swapped them mid-flight. Nothing needs your attention right now.

₹4,28,600Revenue from email

19Decisions taken

6Journeys running

2Waiting for you

See the 2 pending

This week

₹↑ 24.6%

Revenue from email

₹4,28,600

₹3,43,900 last week

✉↑ 18.3%

Emails sent

31,240

26,410 last week

◉↑ 3.4 pts

Open rate

42.6%

Category average is 28%

↗↑ 1.0 pt

Click rate

8.7%

7.7% last week

◎↓ 0.02%

Unsubscribes

0.11%

Well inside the safe range

Revenue from email

Orders placed within 7 days of a click

Healthy

6 Aug7 Aug8 Aug9 Aug10 Aug11 Aug12 Aug

AI performance

How well autopilot is doing

✦ AI

Running well

19 decisions this week, 17 of them improved a metric.

Copy quality94

Send timing88

Targeting91

Campaigns Mailly sent

View all

Campaign	Sent	Open	Click	Revenue
Winter jackets are back Thu · written by AI	8,420	52.3%	9.8%	₹1,84,500
You left something behind Cart journey · always on	1,148	61.2%	14.3%	₹1,12,300
Members-only early access Tue · top 240 buyers	240	68.7%	21.6%	₹86,200
Still thinking about it? Sun · browse abandoners	3,860	37.6%	6.9%	₹45,600

Waiting for you

All decisions

₹

Drop the price on 3 slow-moving SKUs

They've been viewed 900+ times with no sales. A 15% offer to 1,240 interested customers should clear them.

◉

Say goodbye to 2,340 quiet contacts

No opens in 6 months. One last email, then I'll stop mailing them so your inbox placement stays strong.

✓

Moved 8 campaigns to 10:00 AM

Done automatically — your customers open 23% more often at that hour.

Where your customers are

Open

8,760

3,420

1,180

240

Subscribers8,760

Bought once3,420

Repeat buyers1,180

Top buyers240

What's selling by email

Open

Jackets₹1,84,500

Footwear₹1,12,300

Accessories₹86,200

Everything else₹45,600

Happening now

Open

✓

Order placed — ₹4,299From "Winter jackets are back" · 2 min ago

✉

Email opened by priya.n@gmail.comMembers-only early access · 4 min ago

◷

Cart abandoned — ₹2,150Follow-up scheduled in 1 hour · 7 min ago

✦

AI rewrote a subject lineOpen rate was below target · 12 min ago

◉

New subscriber from checkoutarjun.k@outlook.com · 18 min ago