AI Brain
How much can Mailly do on its own?
Subject lines, body copy, product picks and layout.
Build segments and decide which customer belongs in which journey.
Only for groups under 5,000 people. Anything larger always comes to you.
Currently capped at 15%. Anything deeper needs your approval.
Off by default. These customers are too valuable for automated sending.
Decision log
Clear 3 slow-moving SKUs with a 15% offer
Trail Runner GTX, Canvas Low White and Suede Chukka have each been viewed over 300 times this month with no orders. 1,240 customers have looked at them or bought something similar. A time-boxed offer should move the stock before the season turns.
Stop emailing 2,340 people who never open
These contacts haven't opened anything in six months. Continuing to mail them drags your inbox placement down for everyone else. I'd send one last "still interested?" email, then move the non-responders to a quiet list.
Wanted to offer 30% on end-of-season stock
Your cap is 15%, so this was stopped before it reached anyone. I sent a bundle offer instead, which earned ₹38,400. If you want deeper discounts available, raise the cap in Guardrails.
Moved 8 campaigns to 10:00 AM
Your customers open far more at mid-morning than in the evening. This was inside your limits so I didn't ask.
Rewrote two subject lines mid-send
The first 500 recipients of "New arrivals inside" opened at 19%, well below your average. I paused, rewrote it as "The jacket everyone asked about is back", and resumed. The rest opened at 50%.
Ask Mailly
Tuesday was a scheduled quiet day — no campaign went out. Journey revenue held steady at ₹41,800, which is normal. Nothing is wrong.