Draft · saved 2 minutes ago

Winter jackets are back

Tell Mailly what you want. It picks the audience, writes the email and chooses the send time.

What should this do?

✦ AI
Plain English is fine. Mailly figures out the rest.

Who Mailly chose

Change
Bought outerwear before3,180
Viewed jackets in 30 days4,420
Looks like your jacket buyers1,960
Minus quiet and unsubscribed−1,140
Will receive8,420

When

✦ AI

Friday 10:40 AM, staggered so each person gets it at their own best hour. This group opens 23% more in mid-morning.

Safety checks

PassNo discount — inside your cap
PassNobody mailed twice this week
PassUnsubscribe link present
PassSounds like your brand voice

The email

Each person also sees products picked for them
The jacket everyone asked about is back
Only 40 pieces this time — same as last winter, when it went in four days.

Hi Priya,

You looked at the Alpine Puffer twice last month, right around when we ran out. It's back in stock today, in the same three colours.

Alpine Puffer · Charcoal
₹6,499 · size 8 available
Trail Shell · Olive
₹5,299 · new colour

We're not running a sale on these — last winter they sold out at full price in four days, so we'd rather just tell you early.

See what's back

Urban Kicks · Bhopal, MP · Unsubscribe

Why Mailly wrote it this way

✦ AI
◉
Scarcity, not discount

You said don't discount. Your last three full-price restock emails beat your discount emails on revenue per email, so this leads with limited stock instead.

✎
Subject names the product

Your subject lines that mention a specific item open 31% better than vague ones like "New arrivals inside".

▣
Products differ per person

Everyone gets the Alpine Puffer. The second product is chosen from what each customer has browsed.