Groups of customers
Segments
You don't have to build these. Mailly watches behaviour and groups people as it learns.
NEW FINDING
There's a group of 386 people who only buy on discount.
They've each ordered twice or more, but never at full price. I've stopped sending them full-price launches — it was hurting your open rate — and they'll get the clearance emails instead.
Found by Mailly
Updated every night✦ AIGrowing
About to buy
Browsed three or more times this week without ordering.
1,240↑ 180 this week
✦ AIStable
Full-price buyers
Never used a discount code. Worth 2.4× the average customer.
1,860₹18,900 avg spend
✦ AIShrinking
Slipping away
Used to buy regularly, nothing in 90 days. Win-back is running.
642↓ 84 recovered
✦ AIStable
Only buys on discount
Two or more orders, always with a code. Excluded from launches.
386New this week
✦ AIProtected
Top 240 buyers
Never receives automated promotions. Every email needs your sign-off.
24028% of revenue
✦ AIWatching
Opens but never clicks
Interested in the brand, not in what we're showing them. Testing new angles.
918Under review
Built by you
Add one| Segment | Rule | People | Open rate | Revenue |
|---|---|---|---|---|
| Bhopal customers | City is Bhopal | 1,420 | 46.2% | ₹1,84,000 |
| Bought outerwear | Ordered from Jackets or Shells | 3,180 | 51.8% | ₹4,12,000 |
| Newsletter signups | Source is footer form, no order yet | 2,240 | 38.4% | ₹42,600 |