Last 30 days
Revenue
Orders placed within 7 days of an email click, or 1 day of an open. The last email clicked gets the credit.
₹↑ 24.6%
From email
₹8,94,200
31% of all store revenue
◈
Store revenue
₹28,84,000
All channels
↗↑ ₹0.75
Per email sent
₹7.20
Up from ₹6.45
▣
Orders from email
468
Average ₹1,910
Email revenue over time
Daily, last 30 days
14 Jul21 Jul28 Jul4 Aug12 Aug
Campaigns vs journeys
One-off campaigns₹4,29,000
Always-on journeys₹3,84,200
Win-back₹81,000
Journeys now earn almost as much as campaigns, without you doing anything. That gap should close next month.
What earned the most
| Source | Type | Sent | Orders | Per email | Revenue |
|---|---|---|---|---|---|
Winter jackets are back ✦ Written by AI |
Campaign | 8,420 | 94 | ₹21.91 | ₹1,84,500 |
Recover abandoned carts Always on since 4 July |
Journey | 4,610 | 212 | ₹24.36 | ₹1,12,300 |
Ask for a reorder Timed per product |
Journey | 3,440 | 78 | ₹27.53 | ₹94,700 |
Members-only early access Approved by you |
Campaign | 240 | 31 | ₹359.17 | ₹86,200 |
Welcome new subscribers Always on |
Journey | 12,360 | 41 | ₹5.53 | ₹68,400 |
Which customers earned it
Top 240 buyers
₹2,50,400
28% of email revenue from 2.7% of customers
Repeat buyers
₹4,11,300
46% from customers who came back
First-time buyers
₹2,32,500
26% from people buying for the first time